Emerging Startup Award
Some More Foods won “Emerging Startup Award” in Idea Fest 2017 competition on 24th June by BEACHANGE Expo at IITM Research Park, Taramani, Chennai. We pitched our award winning concept of identifying the vulnerable sectors like babies, pregnant women, post-partum women, geriatric population whose nutrition needs are especially critical and conveyed our belief in traditional wholesomeness of Indian culture and provide nutrition through Organic foods without adding any additives or preservatives.
All-India Road Show on Women’s Economic Empowerment through Entrepreneurship
TIE women and All-India Road Show on Women’s Economic Empowerment through Entrepreneurship (AIRSWEEE) introduced a program to unleash value creation and chose Some More Foods from 75 business ideas as one of the 25 most viable ideas worthy of being encouraged and supported. These 25 mentees were then introduced to India and US-based mentors who guided them on various aspects of entrepreneurship.
Journey of Some More
It was a casual conversation that I was having with my friend at a regular meeting; a mother of a six month old baby who was surely not done fretting over the details in excitement.
He has started moving about by rolling over, obviously delighting himself and his parents; started communicating with curious sounds which meant a world to my friend.
“He is more active than ever Deepa! I want to start introducing foods. After feeding him for so long with what nature’s best offering, ‘breastmilk’ I am not sure if what I would feed him would be as close to nature as possible or whether it would be a complete food that would satisfy his growth requirements. I wonder how he will battle with the quality of food which is loaded with pesticides, herbicides and what not!!! I really feel guilty to start weaning him, Deepa, which I should not! ” she had confided. The problem was something everyone had accepted; after breastfeeding, a mother has no choice but to slowly shift to baby food that exists in the market but at the cost of filling a vulnerable body with highly processed substances.
This was when the idea came to me to change the way we feed our babies and even go back in history to bring back the goodness of authentic traditional methods. I had never been more thankful that my education directly could support my cause. With a splash of inspiration, I got into the kitchen and put together a few of the best tasting and highly nutritiousingredients that would make a yummy porridge withmilk. Thus Some More Complete Health Mix was born and my friends and family were supportive to not let it remain a one-time success.
They encouraged me to make it official. After about a year in 2013, the registration of Some More Food Products legalized it and we were ready to make dreams come true. Of filling babies’ tummies with what is good for them. On the advice of Dr. Esther Sathiaraj, Deepa came up with a simpler health mix for weaning infants and that’s how First Spoon was born. Now after about 4 years, it’s reached people over other states and has gotten me to range into other products extending to better the health of the whole family. Babies may have gotten the ‘First Spoon’ but there’s surely enough food for all to go around in the plate- noodles or sevai or puttu mix! It wasn’t easy, but it sure was fun! A lot of time goes into research, spending time with my own family because I have so many places and additional responsibilities towards the brand itself.
There was no way that I could’ve done without my mentors. Even if you know your subject, you need people who’ve experienced the subject to talk about what can be done and where I can prepare myself for challenges. We recently got in-touch with more people who’ve given us this cool new website and there are million other changes that keep evolving us! It’s just that we need to run along with the winds of trend and sometimes change the direction of the drift itself! I have picked my opportunity to give organic and 100% preservative-free food, I’m sure you can too, in your own way!
Dietary Fiber is a big deal but why?
Be it in the form of switching to whole grains or increasing quantity of fruits and vegetables eaten, improving intake of fiber has very much been a part of any kind of dietary management, for a wide variety of goals. Why is it such a big deal and how does it play a role in setting things to harmony within your body? Read on to understand your way around the benefits, meeting adequate fiber can have.
- Improved Gut Health
The health of the beneficial bacteria in our intestines has been observed to play a crucial role when it comes to healthy functioning of the body. Your gut, surprisingly, has a lot of influence over most of the processes happening in the body, including maintaining an appropriate weight, blood cholesterol levels, digestive health, and immunity. Dietary fiber acts as a prebiotic and helps nourish these bacteria. It passes through the intestine without undergoing digestion and the natural flora of bacteria in your gut act on these prebiotics forming short chain fatty acids, which fuels your intestinal cells and helps it function better. Dietary fiber can also help maintain stool consistency and can be used to treat constipation. Soluble fiber can also help reduce diarrhoea episodes.
Dietary fiber can help you feel full, without adding calories. Therefore, extremely useful to help cut down on calories without having to feel restricted or hungry between meals.Studies have shown how increasing intake of fiber can automatically support weight loss goals by reducing intake of calories. This can be helpful in making you feel comfortable and good through your weight loss journey, thereby helping you achieve a healthy relationship with food.
- Less risk for Lifestyle diseases
Fiber has been linked to the prevention of a number of cardiovascular diseases and disorders. Its effect on reduction of plasma lipids (Cholesterol) is well defined and thereby having a beneficial effect on maintaining blood pressure, contributing to reduced risk of heart disease. Several studies have shown afterward that dietary fiber may also improve glycaemia, insulin resistance and weight loss. Fiber adds bulk to food being digested and facilitates slower release of glucose into the blood, preventing spikes in glucose levels.
To summarise, it wouldn’t be an exaggeration to state that meeting adequate fiber requirements of the day can contribute to a better quality of life across different age groups. Indian recommendations suggest an intake of at least 30-40 g of dietary fiber per day to attain its benefits. Gift yourself better health one change at a time – increasing fiber is a good place to begin.
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SUJATHA S (REGISTERED DIETITIAN, CHENNAI)